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Adobe Is Introducing Live-Streaming Directly into Its Creative Cloud Suite
Creative? Like showing off your work? Already a popular name on places like Twitch and YouTube? Adobe has you covered. The company is currently in the process of putting live-streaming features directly into its apps. A handful of whitelisted testers are already trying out the new features, which offer the users the option to go live, share a link to their stream, and for viewers to leave comments on their streams.
“Chief product officer Scott Belsky compared the experience to Twitch but with an educational component that could filter videos for users who want to learn how to use specific tools.
“When you see a live stream of someone in our products, you want to know what tool they’re using — when they use the tool and when they stop using it — almost like a form of the waveform of video,” Belsky told The Verge. “But imagine a waveform related to what tools people are using, and imagine being able to source all live streams that have ever been done in a particular product, by a particular tool, to be able to learn how people are doing something.” (The Verge)
Adobe hopes this introduction will help their platform grow virally and also help designers learn from each other as they watch fellow artists use the tools, techniques, and tricks in each of Adobe’s applications. Adobe Live is currently where the company’s live-stream content lives, with streams running up to 3 hours long and the average watch-time clocking in at 66 minutes. Cleverly, some streams show a tool timeline, so you can check out what the artist is using at any one time.
It’s a nifty introduction, and if you’d told me we’d see live-streaming making its way beyond the walls of gaming into cooking, artistry and more just 5-10 years ago, I might have laughed thinking you were joking. Now, it seems sharing one’s work, creativity, and aspects of personal life is quickly becoming the in thing. It’s a cool introduction, and I hope it serves its intended purpose; getting artists more involved with others’ work, and learning even more.