User Status Applied At Action
User Accepted At Action

Dive

Make Life More Eventful

Problem

Meet Jack – a Freshman Computer Science major. Jack likes to work hard and play hard too. The transition to college has been a bit rough for him, he had tons of friends in high school but he’s had trouble finding organizations he connects to in college. Jack heard about an organization called the Orange Jackets and tried to find them at the student org fair but with the vast amount of tables and blazing heat, he got demoralized after looking and not being able to find them. If only there was a way Jack could explore the vast and diverse amount of organizations UT has to offer in a quick and efficient manner.

Meet Sarah – a 21 year old President of a sorority. Sarah leads recruitment for the year and is in charge of finding new members to give them a community they can thrive in. Sarah hosts rush events but has been disappointed to see the turnout is low. She wonders if there was a better way to get the word out. Additionally, she uses 3 separate platforms to communicate with members inside her sorority which has led to confusion and frustration. Some of her members feel like their voices aren’t being heard and that they aren’t being included. It’s not that Sarah isn’t listening, it’s that the messaging organization of the sorority is too fragmented to communicate effectively. If only there was a better method of communication Sarah could use inside her fraternity as well as share their recruiting events with the UT community.

Solution

Introducing Dive. Dive is a channel based messaging platform for social groups that throw in person events. Dive enables its users to create, coordinate, and share meaningful real world events with the people that matter to them. Exploring organizations and events has never been easier. People tend to associate with people that are similar to them and never make the leap to get out of their comfort zone but with Dive, it’s easier than ever before.

Now not only has Jack joined the Dive group for Orange Jackets to be kept up to date with information and events, he also discovered the Hispanic Student Association. Although Jack is white, his best friends in High School were Hispanic and he loved spending time with them and their families, learning how Hispanic Culture is different than his own.

With Dive, Sarah doesn’t have to worry about fragmented communication anymore. Her 3 separate methods of communication are all unified into one single Dive group for her sorority which allows her to communicate with her members with ease. Additionally, attendance at rush events is booming because she was able to share the event details through Dive and get the word out to everyone.

Market Analysis

There are nearly 20 million college students in the United States alone which represents our broad initial target market. It is important to note that United States college students represent one of the most diverse populations on the planet. By attacking this market and establishing ourselves in this space we will set Dive up for success worldwide in any space that could make use of our powerful group management and event discovery features.

Additionally, we have a lot to add with regard to diversity and inclusion. Sixty-seven percent of college students polled at major universities who were familiar with their school’s diversity office said those offices either have no impact or a negative impact on their experience, an exclusive poll conducted for the Daily Caller by the College Pulse reveals. By approaching the issue with diversity and inclusion from the bottom up rather than the top down we see a lot of potential.

We are excited to share our in depth total addressable market analysis with you in person as well as our detailed plan on how we intend to approach this market if we are fortunate enough to be selected for this competition.

Competitors

We are very aware that there are a significant amount of competitors in this space, however, we have done a detailed analysis of the top 25 competitors (both small and large) and have found significant downfalls with each one. Additionally, our consumer research (over 100 in-person interviews) has shown significant dissatisfaction in regards to current group chat platforms and the way events are currently shared.

The four largest competitors are Slack, Discord, Facebook Messenger, and GroupMe.

GroupMe is a group based messenger where each group is composed of a set of members that can message each other. This doesn’t scale to large organizations where there need to be separate threads to have side channels of communication. If the admins of an organization need to discuss something, they have to create a new group and it gets messy quickly. In addition, GroupMe groups are capped at 500 members which doesn’t scale to the size of organizations found on UT campus. Lastly there’s no easy way to create and share events native to GroupMe.

Facebook Messenger has integration with Facebook Events however it is still a group based messenger and suffers from the same problems when organizations get large. When side channels of communication are needed, the only solution is to create a new messenger group.

Discord is a channel based messenger which solves the organizational issues of large groups by having multiple channels of communication. A channel based messenger keeps this organized and clean. Discord however is tailored towards gamers and not in person events. As a result, there’s no built in way to create and share events with others through Discord.

Slack is another channel based messenger that suffers from many of the same issues Discord does. While it has channels and solves the organizational issues, it is tailored towards businesses and as a result has lots of unnecessary overhead for college students. Switching between workspaces is tedious and it’s not easy to quickly scan over all workspaces for notifications. Additionally, DMs are separated by workspace so if you are in two organizations with the same person the DMs are separate which lend itself to effective 1 on 1 communication. Lastly Slack does not handle in person events well. There’s no native integration in the platform and no way to share events between workspaces besides copying and pasting plain text or images.

In conclusion, none of these platforms focus on events and in person interaction. We see this as an opportunity to attack the market and make a positive impact in how people approach social interaction. By being able to create and share events with ease, people can explore events from organizations they wouldn’t ordinarily be exposed to.

Revenue Streams

Dive will have three main revenue streams in the long term. 

(1) Dive will serve as a ticketing system for small to medium size events (frat parties, poker games, etc.) and will take a small fee from each ticket sold.

 (2). Dive will have premium groups that require a fee to gain digital admittance into said group which we will also take a fee from. 

(3) Dive is entering the highly lucrative event promotion space so as the user base grows, event organizers of all sizes (ACL, pro sports teams, etc.) will want to promote their events on our platform through sponsored event postings.

Background

Kyle Brastrom

I am a third year marketing major at UT Austin with a background in drones, management, marketing, and event planning. I have worked for multiple startups in the past and am fully committed to becoming a serial entrepreneur.

John Herrick

I’m studying computer science as a graduate student in the 5 year masters program at UT. In my undergraduate thesis I used machine learning to build an automated public speaking assistant that can help people reduce the number of “um”s and “uh”s that they say. I specialize in backend development and I’m a 4 time Hackathon winner that loves to turn ideas into reality.

Charles Goode

I'm a third year computer science major at UT. I have a background in quantum computing and front-end programming while I'm looking to get into machine learning and its applications. My hope is to continue working on big, relevant projects that require learning and creating new technologies.

Visual Representation

https://drive.google.com/file/d/1oqiT37yQF3v2T99TNUTIH4boVxob6Buy/view

Timeline

Development of Dive is nearly finished. We have been sure to get customer feedback at each step of the process to ensure we are solving a real problem our users have. By the Diversity Day Competition, we will have our application on both the IOS & Android App stores. We have letters of intent from several student organizations ensuring we will have 500+ users within the first 3 weeks of launching. We will use these users to fine tune the product, fix any bugs, and then push to the entirety of the UT campus using connections in greek life and throughout the student organization network at UT.



Start
Oct 9, 2019


Complete
Oct 8, 2019
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